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Postcode · Prenton

Affluence in CH43 7RU

How CH43 7RU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Bidston Hill
Council
Wirral
Region
North West
Neighbourhood population
1,711 (2024)
Deprivation

How well off CH43 7RU is

On the English Indices of Deprivation 2025, the CH43 7RU area scores 1.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Employment1.0
  • Education and skills1.0
  • Health and disability1.0
  • Crime1.0
  • Children in low-income families1.0
  • Older people in low-income households2.0
  • Living environment6.0
  • Barriers to housing and services10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£34,328
Before tax, all sources
England
£55,856
Below the national average
Higher than
1%
Of neighbourhoods in England and Wales
Work

Who is in work

52.9% of adults in the CH43 7RU area are in work, broadly in line with the England average of 55.7%. 14.5% are retired and 5.2% are full-time students.

CH43 7RUEngland
Employee, full-time31.1%34.3%
Employee, part-time17.1%11.9%
Self-employed4.6%9.5%
Unemployed3.9%2.9%
Full-time student5.2%7.9%
Retired14.5%21.5%
Looking after home or family7.9%4.8%
Long-term sick or disabled10.4%4.1%
Other5.3%3.1%
Occupations

Social grade

15.5% of adults in the CH43 7RU area work in managerial or professional jobs, less than half the England average of 33.2%.

CH43 7RUEngland
Higher managerial & professional3.7%13.2%
Lower managerial & professional11.8%19.9%
Intermediate10.8%11.4%
Small employers & self-employed6.3%10.6%
Lower supervisory & technical7.8%5.3%
Semi-routine18.5%11.3%
Routine19.5%12%
Never worked & long-term unemployed16.5%8.5%
Full-time students5%7.7%
Education

Highest qualification

19.4% of adults in the CH43 7RU area hold a degree or equivalent, well below the England average of 33.9%. 28.7% have no qualifications.

CH43 7RUEngland
Degree level or above19.4%33.9%
A level or equivalent19.9%16.9%
GCSE grade 4/C or above17.4%13.3%
Below GCSE grade 4/C8.9%9.7%
Apprenticeship4.1%5.3%
Other qualifications1.7%2.8%
No qualifications28.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around CH43 7RU (Bidston Hill) (about 1,711 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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