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Postcode · Prenton

Affluence in CH43 7QD

How CH43 7QD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Bidston Hill
Council
Wirral
Region
North West
Neighbourhood population
1,530 (2024)
Deprivation

How well off CH43 7QD is

On the English Indices of Deprivation 2025, the CH43 7QD area averages decile 1.0 of 10 — among the most deprived fifth of England. Its weakest domain is income (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
1.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Income1.0
  • Employment1.0
  • Education and skills1.0
  • Health and disability1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Crime2.0
  • Living environment4.0
  • Barriers to housing and services10.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£34,328
Before tax, all sources
England
£55,856
Below the national average
Percentile
1
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the CH43 7QD area is below that, at 44%. 13.2% are retired and 7.3% are full-time students.

CH43 7QDEngland
Employee, full-time27.8%34.3%
Employee, part-time11.9%11.9%
Self-employed4.2%9.5%
Unemployed6.3%2.9%
Full-time student7.3%7.9%
Retired13.2%21.5%
Looking after home or family9.9%4.8%
Long-term sick or disabled12.7%4.1%
Other6.6%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the CH43 7QD area is less than half that, at 13.3%.

CH43 7QDEngland
Higher managerial & professional2.7%13.2%
Lower managerial & professional10.5%19.9%
Intermediate8.1%11.4%
Small employers & self-employed7.2%10.6%
Lower supervisory & technical6.1%5.3%
Semi-routine17.6%11.3%
Routine21.1%12%
Never worked & long-term unemployed19.6%8.5%
Full-time students7%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the CH43 7QD area is well below that, at 19.4%. 28.2% have no qualifications.

CH43 7QDEngland
Degree level or above19.4%33.9%
A level or equivalent16.2%16.9%
GCSE grade 4/C or above16.9%13.3%
Below GCSE grade 4/C11.3%9.7%
Apprenticeship5.1%5.3%
Other qualifications2.8%2.8%
No qualifications28.2%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood CH43 7QD sits in (Bidston Hill): about 1,530 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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