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Postcode · New Milton

Affluence in BH25 7PJ

How BH25 7PJ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Barton on Sea
Council
New Forest
Region
South East
Neighbourhood population
1,523 (2024)
Deprivation

How well off BH25 7PJ is

On the English Indices of Deprivation 2025, the BH25 7PJ area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services5.0
  • Employment8.0
  • Education and skills8.0
  • Living environment8.0
  • Children in low-income families8.0
  • Income9.0
  • Health and disability9.0
  • Older people in low-income households9.0
  • Crime10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,402
Before tax, all sources
England
£55,856
Below the national average
Higher than
43%
Of neighbourhoods in England and Wales
Work

Who is in work

41.4% of adults in the BH25 7PJ area are in work, below the England average of 55.7%. 47.5% are retired and 2.7% are full-time students.

BH25 7PJEngland
Employee, full-time20.1%34.3%
Employee, part-time9.3%11.9%
Self-employed12%9.5%
Unemployed1.1%2.9%
Full-time student2.7%7.9%
Retired47.5%21.5%
Looking after home or family2.8%4.8%
Long-term sick or disabled3%4.1%
Other1.4%3.1%
Occupations

Social grade

35.2% of adults in the BH25 7PJ area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

BH25 7PJEngland
Higher managerial & professional13.2%13.2%
Lower managerial & professional22%19.9%
Intermediate14.7%11.4%
Small employers & self-employed14.9%10.6%
Lower supervisory & technical5.2%5.3%
Semi-routine12.5%11.3%
Routine8.8%12%
Never worked & long-term unemployed5.9%8.5%
Full-time students2.7%7.7%
Education

Highest qualification

29.1% of adults in the BH25 7PJ area hold a degree or equivalent, below the England average of 33.9%. 18.9% have no qualifications.

BH25 7PJEngland
Degree level or above29.1%33.9%
A level or equivalent16.1%16.9%
GCSE grade 4/C or above13.7%13.3%
Below GCSE grade 4/C9.9%9.7%
Apprenticeship8.3%5.3%
Other qualifications3.9%2.8%
No qualifications18.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH25 7PJ (Barton on Sea) (about 1,523 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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