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Postcode sector · New Milton

Affluence in BH25 7

How BH25 7 ranks on deprivation and income, and the work and qualifications behind it.

Council
New Forest
Region
South East
Population
7,276 (2024)
Deprivation

How well off BH25 7 is

On the English Indices of Deprivation 2025, BH25 7 scores 9.5 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.5/ 10
Most deprivedLeast deprived
Its 4 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services6.5
  • Education and skills8.0
  • Children in low-income families8.2
  • Employment8.8
  • Health and disability9.0
  • Crime9.2
  • Living environment9.2
  • Older people in low-income households9.2
  • Income9.5
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,402
Before tax, all sources
England
£55,856
Below the national average
Higher than
43%
Of neighbourhoods in England and Wales
Work

Who is in work

36.1% of adults in BH25 7 are in work, well below the England average of 55.7%. 53.8% are retired and 2.5% are full-time students.

BH25 7England
Employee, full-time17.8%34.3%
Employee, part-time9%11.9%
Self-employed9.3%9.5%
Unemployed1%2.9%
Full-time student2.5%7.9%
Retired53.8%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled2.2%4.1%
Other1.8%3.1%
Occupations

Social grade

38.5% of adults in BH25 7 work in managerial or professional jobs, above the England average of 33.2%.

BH25 7England
Higher managerial & professional15%13.2%
Lower managerial & professional23.6%19.9%
Intermediate14.8%11.4%
Small employers & self-employed14%10.6%
Lower supervisory & technical4.7%5.3%
Semi-routine11.8%11.3%
Routine7.2%12%
Never worked & long-term unemployed6.5%8.5%
Full-time students2.4%7.7%
Education

Highest qualification

31% of adults in BH25 7 hold a degree or equivalent, broadly in line with the England average of 33.9%. 17.7% have no qualifications.

BH25 7England
Degree level or above31%33.9%
A level or equivalent14.8%16.9%
GCSE grade 4/C or above13%13.3%
Below GCSE grade 4/C10.1%9.7%
Apprenticeship8%5.3%
Other qualifications5.4%2.8%
No qualifications17.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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