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Postcode · Wimborne

Affluence in BH21 3JG

How BH21 3JG ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Broadstone
Council
Bournemouth, Christchurch and Poole
Region
South West
Neighbourhood population
1,452 (2024)
Deprivation

How well off BH21 3JG is

On the English Indices of Deprivation 2025, the BH21 3JG area scores 10.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
10.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services8.0
  • Employment9.0
  • Education and skills9.0
  • Crime9.0
  • Income10.0
  • Health and disability10.0
  • Living environment10.0
  • Children in low-income families10.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£66,453
Before tax, all sources
England
£55,856
Above the national average
Higher than
79%
Of neighbourhoods in England and Wales
Work

Who is in work

46.4% of adults in the BH21 3JG area are in work, below the England average of 55.7%. 41.5% are retired and 4.8% are full-time students.

BH21 3JGEngland
Employee, full-time23.5%34.3%
Employee, part-time13%11.9%
Self-employed9.9%9.5%
Unemployed1.2%2.9%
Full-time student4.8%7.9%
Retired41.5%21.5%
Looking after home or family2.9%4.8%
Long-term sick or disabled1.3%4.1%
Other1.8%3.1%
Occupations

Social grade

42.7% of adults in the BH21 3JG area work in managerial or professional jobs, above the England average of 33.2%.

BH21 3JGEngland
Higher managerial & professional17.4%13.2%
Lower managerial & professional25.4%19.9%
Intermediate15.1%11.4%
Small employers & self-employed12.4%10.6%
Lower supervisory & technical3.8%5.3%
Semi-routine10.2%11.3%
Routine6.3%12%
Never worked & long-term unemployed4.9%8.5%
Full-time students4.6%7.7%
Education

Highest qualification

33.6% of adults in the BH21 3JG area hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.1% have no qualifications.

BH21 3JGEngland
Degree level or above33.6%33.9%
A level or equivalent17.4%16.9%
GCSE grade 4/C or above14.6%13.3%
Below GCSE grade 4/C11.3%9.7%
Apprenticeship7.2%5.3%
Other qualifications1.8%2.8%
No qualifications14.1%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH21 3JG (Broadstone) (about 1,452 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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