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Postcode · Poole

Affluence in BH15 3QW

How BH15 3QW ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Oakdale West
Council
Bournemouth, Christchurch and Poole
Region
South West
Neighbourhood population
1,960 (2024)
Deprivation

How well off BH15 3QW is

On the English Indices of Deprivation 2025, the BH15 3QW area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment6.0
  • Children in low-income families7.0
  • Income8.0
  • Education and skills8.0
  • Crime8.0
  • Employment9.0
  • Health and disability9.0
  • Barriers to housing and services10.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£56,943
Before tax, all sources
England
£55,856
Above the national average
Higher than
60%
Of neighbourhoods in England and Wales
Work

Who is in work

59.2% of adults in the BH15 3QW area are in work, broadly in line with the England average of 55.7%. 27.9% are retired and 4.7% are full-time students.

BH15 3QWEngland
Employee, full-time35.3%34.3%
Employee, part-time13.7%11.9%
Self-employed10.2%9.5%
Unemployed1.8%2.9%
Full-time student4.7%7.9%
Retired27.9%21.5%
Looking after home or family3.4%4.8%
Long-term sick or disabled1.2%4.1%
Other1.7%3.1%
Occupations

Social grade

38.9% of adults in the BH15 3QW area work in managerial or professional jobs, above the England average of 33.2%.

BH15 3QWEngland
Higher managerial & professional14.2%13.2%
Lower managerial & professional24.6%19.9%
Intermediate14.9%11.4%
Small employers & self-employed10.4%10.6%
Lower supervisory & technical5.2%5.3%
Semi-routine11.2%11.3%
Routine10.2%12%
Never worked & long-term unemployed4.6%8.5%
Full-time students4.6%7.7%
Education

Highest qualification

30.6% of adults in the BH15 3QW area hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.8% have no qualifications.

BH15 3QWEngland
Degree level or above30.6%33.9%
A level or equivalent18.5%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C11.5%9.7%
Apprenticeship6.6%5.3%
Other qualifications2.8%2.8%
No qualifications14.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH15 3QW (Oakdale West) (about 1,960 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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