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Postcode · Poole

Affluence in BH13 7AE

How BH13 7AE ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Branksome Park, Canford Cliffs & Sandbanks
Council
Bournemouth, Christchurch and Poole
Region
South West
Neighbourhood population
1,873 (2024)
Deprivation

How well off BH13 7AE is

On the English Indices of Deprivation 2025, the BH13 7AE area scores 7.0 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Health and disability5.0
  • Crime5.0
  • Employment6.0
  • Education and skills6.0
  • Living environment6.0
  • Income7.0
  • Barriers to housing and services7.0
  • Children in low-income families7.0
  • Older people in low-income households8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£56,386
Before tax, all sources
England
£55,856
Above the national average
Higher than
59%
Of neighbourhoods in England and Wales
Work

Who is in work

42.9% of adults in the BH13 7AE area are in work, below the England average of 55.7%. 38.8% are retired and 4.7% are full-time students.

BH13 7AEEngland
Employee, full-time26.2%34.3%
Employee, part-time7.5%11.9%
Self-employed9.2%9.5%
Unemployed2.1%2.9%
Full-time student4.7%7.9%
Retired38.8%21.5%
Looking after home or family4.4%4.8%
Long-term sick or disabled5.2%4.1%
Other1.9%3.1%
Occupations

Social grade

41.4% of adults in the BH13 7AE area work in managerial or professional jobs, above the England average of 33.2%.

BH13 7AEEngland
Higher managerial & professional16.6%13.2%
Lower managerial & professional24.8%19.9%
Intermediate14.7%11.4%
Small employers & self-employed13.2%10.6%
Lower supervisory & technical4.5%5.3%
Semi-routine9.7%11.3%
Routine6.8%12%
Never worked & long-term unemployed5.3%8.5%
Full-time students4.4%7.7%
Education

Highest qualification

35.6% of adults in the BH13 7AE area hold a degree or equivalent, broadly in line with the England average of 33.9%. 16.7% have no qualifications.

BH13 7AEEngland
Degree level or above35.6%33.9%
A level or equivalent14.7%16.9%
GCSE grade 4/C or above14.5%13.3%
Below GCSE grade 4/C8.5%9.7%
Apprenticeship5.8%5.3%
Other qualifications4.1%2.8%
No qualifications16.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH13 7AE (Branksome Park, Canford Cliffs & Sandbanks) (about 1,873 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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