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Postcode district · Poole

Affluence in BH12

How BH12 ranks on deprivation and income, and the work and qualifications behind it.

Council
Bournemouth, Christchurch and Poole
Region
South West
Population
43,555 (2024)
Deprivation

How well off BH12 is

On the English Indices of Deprivation 2025, BH12 scores 5.7 out of 10, placing it close to the middle of the range for England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.7/ 10
Most deprivedLeast deprived
Its 25 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Education and skills4.6
  • Children in low-income families4.7
  • Income5.0
  • Crime5.0
  • Employment5.1
  • Health and disability5.2
  • Older people in low-income households5.4
  • Living environment6.9
  • Barriers to housing and services7.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£49,678
Before tax, all sources
England
£55,856
Below the national average
Higher than
41%
Of neighbourhoods in England and Wales
Work

Who is in work

56.3% of adults in BH12 are in work, broadly in line with the England average of 55.7%. 23.8% are retired and 6.1% are full-time students.

BH12England
Employee, full-time34.2%34.3%
Employee, part-time12.9%11.9%
Self-employed9.3%9.5%
Unemployed2.5%2.9%
Full-time student6.1%7.9%
Retired23.8%21.5%
Looking after home or family4.3%4.8%
Long-term sick or disabled4.2%4.1%
Other2.6%3.1%
Occupations

Social grade

30.2% of adults in BH12 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

BH12England
Higher managerial & professional10.9%13.2%
Lower managerial & professional19.3%19.9%
Intermediate12.2%11.4%
Small employers & self-employed11.7%10.6%
Lower supervisory & technical6.1%5.3%
Semi-routine14.4%11.3%
Routine12.7%12%
Never worked & long-term unemployed6.9%8.5%
Full-time students5.8%7.7%
Education

Highest qualification

27.8% of adults in BH12 hold a degree or equivalent, below the England average of 33.9%. 18.9% have no qualifications.

BH12England
Degree level or above27.8%33.9%
A level or equivalent17.9%16.9%
GCSE grade 4/C or above14.4%13.3%
Below GCSE grade 4/C11%9.7%
Apprenticeship6.9%5.3%
Other qualifications3.1%2.8%
No qualifications18.9%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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