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Postcode · Poole

Affluence in BH12 4ET

How BH12 4ET ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Rossmore
Council
Bournemouth, Christchurch and Poole
Region
South West
Neighbourhood population
1,651 (2024)
Deprivation

How well off BH12 4ET is

On the English Indices of Deprivation 2025, the BH12 4ET area scores 1.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Employment1.0
  • Education and skills1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Health and disability2.0
  • Crime2.0
  • Barriers to housing and services6.0
  • Living environment10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£44,141
Before tax, all sources
England
£55,856
Below the national average
Higher than
24%
Of neighbourhoods in England and Wales
Work

Who is in work

56.5% of adults in the BH12 4ET area are in work, broadly in line with the England average of 55.7%. 8% are retired and 10.2% are full-time students.

BH12 4ETEngland
Employee, full-time33.1%34.3%
Employee, part-time15.4%11.9%
Self-employed8%9.5%
Unemployed4.6%2.9%
Full-time student10.2%7.9%
Retired8%21.5%
Looking after home or family10.2%4.8%
Long-term sick or disabled6.9%4.1%
Other3.5%3.1%
Occupations

Social grade

17.1% of adults in the BH12 4ET area work in managerial or professional jobs, well below the England average of 33.2%.

BH12 4ETEngland
Higher managerial & professional4.7%13.2%
Lower managerial & professional12.3%19.9%
Intermediate9.2%11.4%
Small employers & self-employed9.9%10.6%
Lower supervisory & technical6.9%5.3%
Semi-routine17.8%11.3%
Routine19%12%
Never worked & long-term unemployed10.2%8.5%
Full-time students9.9%7.7%
Education

Highest qualification

19.4% of adults in the BH12 4ET area hold a degree or equivalent, well below the England average of 33.9%. 25.2% have no qualifications.

BH12 4ETEngland
Degree level or above19.4%33.9%
A level or equivalent16.1%16.9%
GCSE grade 4/C or above16.1%13.3%
Below GCSE grade 4/C14.2%9.7%
Apprenticeship6.6%5.3%
Other qualifications2.4%2.8%
No qualifications25.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH12 4ET (Rossmore) (about 1,651 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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