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Postcode · Poole

Affluence in BH12 4BN

How BH12 4BN ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Rossmore
Council
Bournemouth, Christchurch and Poole
Region
South West
Neighbourhood population
1,548 (2024)
Deprivation

How well off BH12 4BN is

On the English Indices of Deprivation 2025, the BH12 4BN area scores 8.0 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills5.0
  • Crime5.0
  • Income7.0
  • Employment7.0
  • Living environment7.0
  • Children in low-income families7.0
  • Older people in low-income households7.0
  • Health and disability8.0
  • Barriers to housing and services9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£44,141
Before tax, all sources
England
£55,856
Below the national average
Higher than
24%
Of neighbourhoods in England and Wales
Work

Who is in work

45.8% of adults in the BH12 4BN area are in work, below the England average of 55.7%. 36% are retired and 8.8% are full-time students.

BH12 4BNEngland
Employee, full-time26.8%34.3%
Employee, part-time11.7%11.9%
Self-employed7.3%9.5%
Unemployed1.3%2.9%
Full-time student8.8%7.9%
Retired36%21.5%
Looking after home or family3.4%4.8%
Long-term sick or disabled2.8%4.1%
Other2%3.1%
Occupations

Social grade

23.8% of adults in the BH12 4BN area work in managerial or professional jobs, well below the England average of 33.2%.

BH12 4BNEngland
Higher managerial & professional8.4%13.2%
Lower managerial & professional15.4%19.9%
Intermediate13%11.4%
Small employers & self-employed11%10.6%
Lower supervisory & technical6.1%5.3%
Semi-routine17.2%11.3%
Routine12.9%12%
Never worked & long-term unemployed7.5%8.5%
Full-time students8.6%7.7%
Education

Highest qualification

20.1% of adults in the BH12 4BN area hold a degree or equivalent, well below the England average of 33.9%. 23.4% have no qualifications.

BH12 4BNEngland
Degree level or above20.1%33.9%
A level or equivalent18%16.9%
GCSE grade 4/C or above13.4%13.3%
Below GCSE grade 4/C11.2%9.7%
Apprenticeship9.4%5.3%
Other qualifications4.5%2.8%
No qualifications23.4%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH12 4BN (Rossmore) (about 1,548 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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