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Postcode · Poole

Affluence in BH12 2HS

How BH12 2HS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Rossmore
Council
Bournemouth, Christchurch and Poole
Region
South West
Neighbourhood population
1,826 (2024)
Deprivation

How well off BH12 2HS is

On the English Indices of Deprivation 2025, the BH12 2HS area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is income (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income3.0
  • Employment3.0
  • Education and skills3.0
  • Health and disability3.0
  • Crime3.0
  • Children in low-income families3.0
  • Older people in low-income households3.0
  • Barriers to housing and services7.0
  • Living environment8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£44,141
Before tax, all sources
England
£55,856
Below the national average
Higher than
24%
Of neighbourhoods in England and Wales
Work

Who is in work

51% of adults in the BH12 2HS area are in work, broadly in line with the England average of 55.7%. 27% are retired and 5.2% are full-time students.

BH12 2HSEngland
Employee, full-time28.5%34.3%
Employee, part-time14.1%11.9%
Self-employed8.4%9.5%
Unemployed2.6%2.9%
Full-time student5.2%7.9%
Retired27%21.5%
Looking after home or family5.3%4.8%
Long-term sick or disabled5.7%4.1%
Other3.2%3.1%
Occupations

Social grade

23.5% of adults in the BH12 2HS area work in managerial or professional jobs, well below the England average of 33.2%.

BH12 2HSEngland
Higher managerial & professional7%13.2%
Lower managerial & professional16.5%19.9%
Intermediate10.5%11.4%
Small employers & self-employed12%10.6%
Lower supervisory & technical6.1%5.3%
Semi-routine17.4%11.3%
Routine16.2%12%
Never worked & long-term unemployed9.6%8.5%
Full-time students4.8%7.7%
Education

Highest qualification

21.6% of adults in the BH12 2HS area hold a degree or equivalent, well below the England average of 33.9%. 26.4% have no qualifications.

BH12 2HSEngland
Degree level or above21.6%33.9%
A level or equivalent16%16.9%
GCSE grade 4/C or above15.1%13.3%
Below GCSE grade 4/C10.1%9.7%
Apprenticeship7.9%5.3%
Other qualifications2.9%2.8%
No qualifications26.4%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH12 2HS (Rossmore) (about 1,826 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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