Affluence in BH12 2DD
How BH12 2DD ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Branksome West
- Council
- Bournemouth, Christchurch and Poole
- Region
- South West
- Neighbourhood population
- 1,778 (2024)
BH12 2DDPoole
How well off BH12 2DD is
On the English Indices of Deprivation 2025, the BH12 2DD area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is crime (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Crime2.0
- Living environment3.0
- Older people in low-income households3.0
- Income4.0
- Employment4.0
- Health and disability4.0
- Children in low-income families4.0
- Education and skills5.0
- Barriers to housing and services7.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
65% of adults in the BH12 2DD area are in work, above the England average of 55.7%. 16.4% are retired and 4.3% are full-time students.
Social grade
30.6% of adults in the BH12 2DD area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
30.4% of adults in the BH12 2DD area hold a degree or equivalent, broadly in line with the England average of 33.9%. 16% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH12 2DD (Branksome West) (about 1,778 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.