Affluence in BH1 4DA
How BH1 4DA ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- East Cliff
- Council
- Bournemouth, Christchurch and Poole
- Region
- South West
- Neighbourhood population
- 2,187 (2024)
BH1 4DABournemouth
How well off BH1 4DA is
On the English Indices of Deprivation 2025, the BH1 4DA area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is crime (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Crime2.0
- Employment3.0
- Health and disability3.0
- Living environment3.0
- Older people in low-income households3.0
- Income4.0
- Barriers to housing and services4.0
- Children in low-income families4.0
- Education and skills7.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
59.8% of adults in the BH1 4DA area are in work, broadly in line with the England average of 55.7%. 16.7% are retired and 8.2% are full-time students.
Social grade
32.9% of adults in the BH1 4DA area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
40.5% of adults in the BH1 4DA area hold a degree or equivalent, above the England average of 33.9%. 15% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BH1 4DA (East Cliff) (about 2,187 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.