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Postcode district · Bradford-on-Avon

Affluence in BA15

How BA15 ranks on deprivation and income, and the work and qualifications behind it.

Council
Wiltshire
Region
South West
Population
19,765 (2024)
Deprivation

How well off BA15 is

On the English Indices of Deprivation 2025, BA15 scores 8.2 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.2/ 10
Most deprivedLeast deprived
Its 12 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services5.4
  • Living environment5.7
  • Employment7.4
  • Income8.1
  • Health and disability8.1
  • Older people in low-income households8.2
  • Crime8.3
  • Children in low-income families8.5
  • Education and skills8.8
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£64,272
Before tax, all sources
England
£55,856
Above the national average
Higher than
75%
Of neighbourhoods in England and Wales
Work

Who is in work

52.6% of adults in BA15 are in work, broadly in line with the England average of 55.7%. 32.2% are retired and 5.8% are full-time students.

BA15England
Employee, full-time28.4%34.3%
Employee, part-time12%11.9%
Self-employed12.3%9.5%
Unemployed2%2.9%
Full-time student5.8%7.9%
Retired32.2%21.5%
Looking after home or family3.2%4.8%
Long-term sick or disabled2.4%4.1%
Other1.8%3.1%
Occupations

Social grade

47.1% of adults in BA15 work in managerial or professional jobs, well above the England average of 33.2%.

BA15England
Higher managerial & professional20.7%13.2%
Lower managerial & professional26.4%19.9%
Intermediate10.5%11.4%
Small employers & self-employed12.7%10.6%
Lower supervisory & technical4%5.3%
Semi-routine8.1%11.3%
Routine7.5%12%
Never worked & long-term unemployed4.5%8.5%
Full-time students5.5%7.7%
Education

Highest qualification

48.1% of adults in BA15 hold a degree or equivalent, well above the England average of 33.9%. 11% have no qualifications.

BA15England
Degree level or above48.1%33.9%
A level or equivalent14.2%16.9%
GCSE grade 4/C or above12.6%13.3%
Below GCSE grade 4/C7.5%9.7%
Apprenticeship4.2%5.3%
Other qualifications2.5%2.8%
No qualifications11%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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