Affluence in BA13
How BA13 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Wiltshire
- Region
- South West
- Population
- 33,873 (2024)
How well off BA13 is
On the English Indices of Deprivation 2025, BA13 scores 6.8 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.9 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services3.9
- Living environment5.5
- Education and skills6.2
- Children in low-income families6.4
- Income6.7
- Employment6.7
- Health and disability7.4
- Older people in low-income households7.6
- Crime7.9
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
58.3% of adults in BA13 are in work, broadly in line with the England average of 55.7%. 26.3% are retired and 4.5% are full-time students.
Social grade
34.5% of adults in BA13 work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
30.5% of adults in BA13 hold a degree or equivalent, broadly in line with the England average of 33.9%. 15.9% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.