Affluence in BA12 7JD
How BA12 7JD ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Mere & East Knoyle
- Council
- Wiltshire
- Region
- South West
- Neighbourhood population
- 1,423 (2024)
How well off BA12 7JD is
On the English Indices of Deprivation 2025, the BA12 7JD area scores 5.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services1.0
- Living environment1.0
- Children in low-income families4.0
- Income6.0
- Employment6.0
- Education and skills6.0
- Crime6.0
- Older people in low-income households7.0
- Health and disability8.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
52% of adults in the BA12 7JD area are in work, broadly in line with the England average of 55.7%. 30.6% are retired and 5.1% are full-time students.
Social grade
37% of adults in the BA12 7JD area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
34.8% of adults in the BA12 7JD area hold a degree or equivalent, broadly in line with the England average of 33.9%. 15.5% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around BA12 7JD (Mere & East Knoyle) (about 1,423 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.