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Postcode · Redditch

Affluence in B98 7AD

How B98 7AD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Riverside & Church Hill North
Council
Redditch
Region
West Midlands
Neighbourhood population
2,949 (2024)
Deprivation

How well off B98 7AD is

On the English Indices of Deprivation 2025, the B98 7AD area averages decile 8.0 of 10 — more affluent than most of England. The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
8.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Education and skills5.0
  • Children in low-income families5.0
  • Income6.0
  • Crime6.0
  • Employment7.0
  • Health and disability8.0
  • Barriers to housing and services8.0
  • Living environment9.0
  • Older people in low-income households10.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£55,501
Before tax, all sources
England
£55,856
Below the national average
Percentile
57
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the B98 7AD area is above that, at 64.3%. 19.3% are retired and 6.2% are full-time students.

B98 7ADEngland
Employee, full-time42.2%34.3%
Employee, part-time13.5%11.9%
Self-employed8.6%9.5%
Unemployed1.8%2.9%
Full-time student6.2%7.9%
Retired19.3%21.5%
Looking after home or family4.2%4.8%
Long-term sick or disabled2.2%4.1%
Other2%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the B98 7AD area is broadly in line with that, at 35.3%.

B98 7ADEngland
Higher managerial & professional13.6%13.2%
Lower managerial & professional21.8%19.9%
Intermediate13.6%11.4%
Small employers & self-employed9.4%10.6%
Lower supervisory & technical5.9%5.3%
Semi-routine12.1%11.3%
Routine11.8%12%
Never worked & long-term unemployed5.8%8.5%
Full-time students6%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the B98 7AD area is broadly in line with that, at 32.4%. 14.2% have no qualifications.

B98 7ADEngland
Degree level or above32.4%33.9%
A level or equivalent19.7%16.9%
GCSE grade 4/C or above15.1%13.3%
Below GCSE grade 4/C10.9%9.7%
Apprenticeship5.2%5.3%
Other qualifications2.4%2.8%
No qualifications14.2%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood B98 7AD sits in (Riverside & Church Hill North): about 2,949 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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