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Postcode district · Redditch

Affluence in B97

How B97 ranks on deprivation and income, and the work and qualifications behind it.

Council
Redditch
Region
West Midlands
Population
50,240 (2024)
Deprivation

How well off B97 is

On the English Indices of Deprivation 2025, B97 averages decile 6.6 of 10 — more affluent than most of England. The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
6.6/ 10
Most deprivedLeast deprived
Its 31 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Education and skills5.6
  • Barriers to housing and services5.8
  • Employment6.2
  • Health and disability6.3
  • Income6.5
  • Crime6.6
  • Children in low-income families6.6
  • Older people in low-income households6.7
  • Living environment6.9
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£53,287
Before tax, all sources
England
£55,856
Below the national average
Percentile
51
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; B97 is broadly in line with that, at 59.6%. 22.1% are retired and 5% are full-time students.

B97England
Employee, full-time38.1%34.3%
Employee, part-time12.1%11.9%
Self-employed9.4%9.5%
Unemployed2.4%2.9%
Full-time student5%7.9%
Retired22.1%21.5%
Looking after home or family4%4.8%
Long-term sick or disabled3.5%4.1%
Other3.4%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; B97 is broadly in line with that, at 34.3%.

B97England
Higher managerial & professional13.4%13.2%
Lower managerial & professional20.9%19.9%
Intermediate12.1%11.4%
Small employers & self-employed10.9%10.6%
Lower supervisory & technical6%5.3%
Semi-routine12.6%11.3%
Routine11.8%12%
Never worked & long-term unemployed7.4%8.5%
Full-time students4.8%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; B97 is broadly in line with that, at 30.4%. 18.4% have no qualifications.

B97England
Degree level or above30.4%33.9%
A level or equivalent17.6%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C10.1%9.7%
Apprenticeship5.6%5.3%
Other qualifications2.6%2.8%
No qualifications18.4%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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