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Postcode district · Redditch

Affluence in B96

How B96 ranks on deprivation and income, and the work and qualifications behind it.

Council
Redditch
Region
West Midlands
Population
14,608 (2024)
Deprivation

How well off B96 is

On the English Indices of Deprivation 2025, B96 averages decile 8.4 of 10 — among the most affluent fifth of England. The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
8.4/ 10
Most deprivedLeast deprived
Its 8 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services4.2
  • Living environment5.2
  • Education and skills8.0
  • Older people in low-income households8.2
  • Crime8.5
  • Children in low-income families8.5
  • Income8.6
  • Employment8.8
  • Health and disability9.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£60,615
Before tax, all sources
England
£55,856
Above the national average
Percentile
68
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; B96 is broadly in line with that, at 59.3%. 27.2% are retired and 5.2% are full-time students.

B96England
Employee, full-time34.3%34.3%
Employee, part-time12.3%11.9%
Self-employed12.6%9.5%
Unemployed1.7%2.9%
Full-time student5.2%7.9%
Retired27.2%21.5%
Looking after home or family3%4.8%
Long-term sick or disabled1.6%4.1%
Other2%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; B96 is above that, at 42.5%.

B96England
Higher managerial & professional18.3%13.2%
Lower managerial & professional24.2%19.9%
Intermediate11.7%11.4%
Small employers & self-employed14.9%10.6%
Lower supervisory & technical4.7%5.3%
Semi-routine8.9%11.3%
Routine7.6%12%
Never worked & long-term unemployed4.7%8.5%
Full-time students5%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; B96 is broadly in line with that, at 37.1%. 13.6% have no qualifications.

B96England
Degree level or above37.1%33.9%
A level or equivalent17.9%16.9%
GCSE grade 4/C or above14.1%13.3%
Below GCSE grade 4/C9.2%9.7%
Apprenticeship5.8%5.3%
Other qualifications2.4%2.8%
No qualifications13.6%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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