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Affluence in B69 2DU

How B69 2DU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
North Tividale
Council
Sandwell
Region
West Midlands
Neighbourhood population
2,704 (2024)
Status
No longer in use
Deprivation

How well off B69 2DU is

On the English Indices of Deprivation 2025, the B69 2DU area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is income (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income3.0
  • Employment3.0
  • Health and disability3.0
  • Children in low-income families3.0
  • Older people in low-income households3.0
  • Education and skills4.0
  • Barriers to housing and services4.0
  • Crime6.0
  • Living environment6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£46,012
Before tax, all sources
England
£55,856
Below the national average
Higher than
30%
Of neighbourhoods in England and Wales
Work

Who is in work

59.4% of adults in the B69 2DU area are in work, broadly in line with the England average of 55.7%. 13.2% are retired and 7.5% are full-time students.

B69 2DUEngland
Employee, full-time40.3%34.3%
Employee, part-time13.5%11.9%
Self-employed5.7%9.5%
Unemployed4.7%2.9%
Full-time student7.5%7.9%
Retired13.2%21.5%
Looking after home or family6.6%4.8%
Long-term sick or disabled4.7%4.1%
Other3.9%3.1%
Occupations

Social grade

26.4% of adults in the B69 2DU area work in managerial or professional jobs, below the England average of 33.2%.

B69 2DUEngland
Higher managerial & professional8.3%13.2%
Lower managerial & professional18.1%19.9%
Intermediate11.3%11.4%
Small employers & self-employed6.4%10.6%
Lower supervisory & technical6.1%5.3%
Semi-routine14.2%11.3%
Routine14.6%12%
Never worked & long-term unemployed13.9%8.5%
Full-time students7.1%7.7%
Education

Highest qualification

27.3% of adults in the B69 2DU area hold a degree or equivalent, below the England average of 33.9%. 24.4% have no qualifications.

B69 2DUEngland
Degree level or above27.3%33.9%
A level or equivalent15.1%16.9%
GCSE grade 4/C or above13.6%13.3%
Below GCSE grade 4/C10.7%9.7%
Apprenticeship4.4%5.3%
Other qualifications4.6%2.8%
No qualifications24.4%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around B69 2DU (North Tividale) (about 2,704 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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