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Postcode district · Cradley Heath

Affluence in B64

How B64 ranks on deprivation and income, and the work and qualifications behind it.

Council
Sandwell
Region
West Midlands
Population
27,456 (2024)
Deprivation

How well off B64 is

On the English Indices of Deprivation 2025, B64 averages decile 3.6 of 10 — more deprived than most of England. Its weakest domain is children in low-income families (decile 2.9). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
3.6/ 10
Most deprivedLeast deprived
Its 14 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Children in low-income families2.9
  • Income3.1
  • Employment3.1
  • Education and skills3.1
  • Health and disability3.5
  • Older people in low-income households3.9
  • Crime4.5
  • Living environment5.1
  • Barriers to housing and services7.9
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£42,712
Before tax, all sources
England
£55,856
Below the national average
Percentile
19
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; B64 is broadly in line with that, at 54.2%. 19.3% are retired and 6.8% are full-time students.

B64England
Employee, full-time35.1%34.3%
Employee, part-time12.2%11.9%
Self-employed7%9.5%
Unemployed4.2%2.9%
Full-time student6.8%7.9%
Retired19.3%21.5%
Looking after home or family6.6%4.8%
Long-term sick or disabled5.5%4.1%
Other3.4%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; B64 is well below that, at 23.8%.

B64England
Higher managerial & professional7.3%13.2%
Lower managerial & professional16.5%19.9%
Intermediate12.1%11.4%
Small employers & self-employed8.2%10.6%
Lower supervisory & technical6.2%5.3%
Semi-routine14.9%11.3%
Routine16.9%12%
Never worked & long-term unemployed11.4%8.5%
Full-time students6.5%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; B64 is well below that, at 21.7%. 26.1% have no qualifications.

B64England
Degree level or above21.7%33.9%
A level or equivalent17.2%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C11.6%9.7%
Apprenticeship5.3%5.3%
Other qualifications3%2.8%
No qualifications26.1%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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